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Category Archives: digital marketing

 

Categorising stock images

Advertising is a huge part of marketing. Media creation is a huge part of advertising. Photography is a large part of media product creation. Lucky industry has commercial stock photography libraries to obtain images from […]

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Marketing with video

In 2014 Cisco predicted that by 2018, 84 percent of internet traffic would be attributed to video. That is up 6 percent of what it was in 2014 (https://www.reuters.com/article/us-internet-consumers-cisco-systems/videos-may-make-up-84-percent-of-internet-traffic-by-2018-cisco-idUSKBN0EL15E20140610).   By 2018 video dominated the […]

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Marketing media trends 2017

While some may use the convenience of the digital platform to store information, many use it more for communication—social media, advertising, promotion and brand development, training, education and enlightenment, entertainment and amusement, news and current […]

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Brand Development

One of a brands biggest stakeholders is its owner. A business enterprise may exist without trading, but there will always be some expense in maintaining its existence. A brand represents a product or product line […]

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A first look at digital marketing

Digital marketing involves a number of specialists from different vocational disciplines. Usually when a business starts to grow, marketing and sales functions are separated with specialists employed for each. The whole function is divided into […]

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The Evolution Of The Webmaster

The evolution of the digital platform, as another channel of communication, has been rapid and extremely influential on our culture. Television, before it, had a similar impact, but with limits in that it was one-way […]

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Spam is everywhere

Spam and scams seem to be becoming commonplace. The law is struggling to cope because the Internet—from which much spam arrives, is global and laws are regional. One country’s laws have no jurisdiction in another […]

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How can your business benefit from the digital platform

The digital platform provides email, skype, websites, cloud storage, sharing and social media services to mention a few. If you are starting up a small business, or running one, you need to investigate how these […]

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Digital Marketing—Email

Digital marketing is marketing through the digital platform. The digital platform evolved with the Internet and encompases email, the web, and other electronic communications technology such as VOIP, Skype and chat services. Once the digital […]

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About reviews

Online reviews have become popular as a resource to assess an organisation, brand, product, or offer, through consumer and public experiences. While there are quite a number of review sites for products, it is harder […]

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