Advertising is a huge part of marketing. Media creation is a huge part of advertising. Photography is a large part of media product creation. Lucky industry has commercial stock photography libraries to obtain images from […]
Category Archives: DMT industry
Camera technology trends
Reading camera reviews is like picking a winner from the race form guide! Cameras shoot either photographs or video… or do they? Sure you have your still cameras, you have your camcorders, but these days […]
Digital Content Creation—Video Media intro
When digital content creation is mentioned, many instantly think of copy, editorial and technical writing. Then we remember about pictures and illustrations. Now we are getting used to animated—or motion, graphics and pictures (video)—along with […]
The Evolution Of The Webmaster
The evolution of the digital platform, as another channel of communication, has been rapid and extremely influential on our culture. Television, before it, had a similar impact, but with limits in that it was one-way […]
Web technologies—HTML documents
The Web platform is built upon the internet platform. These platforms are defined by program protocols. The web platform is defined by local browser/web server network technology, built upon a specialised set of data handling […]
New technology—new business models
Technology is ever evolving. However not at a constant pace. The rate of change is accelerating proportional to discovery, which itself is proportional to the application of new technologies. There is a positive feedback loop […]
A changing vocational landscape
Vocations, platforms, industries, they all describe groups or classifications. A vocation is a career—a choice of professional occupation. A platform is a base upon which other system frameworks are built and an industry is a […]
Marketing vocations
Marketing is to support sales. It is devoted to finding potential customers and funnelling them to the sales team. The sales team will then close deals, converting them to customers. Marketing involves advertising and promotion, […]
Website optimisation to trends
The digital platform has opened a whole new communications channel that yesterday’s TV broadcast industry battled with. TV broadcasting was a breakthrough in mass media communication in that it presented two media to communicate to […]