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Category Archives: business

 

Categorising stock images

Advertising is a huge part of marketing. Media creation is a huge part of advertising. Photography is a large part of media product creation. Lucky industry has commercial stock photography libraries to obtain images from […]

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Marketing with video

In 2014 Cisco predicted that by 2018, 84 percent of internet traffic would be attributed to video. That is up 6 percent of what it was in 2014 (https://www.reuters.com/article/us-internet-consumers-cisco-systems/videos-may-make-up-84-percent-of-internet-traffic-by-2018-cisco-idUSKBN0EL15E20140610).   By 2018 video dominated the […]

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Brand Development

One of a brands biggest stakeholders is its owner. A business enterprise may exist without trading, but there will always be some expense in maintaining its existence. A brand represents a product or product line […]

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A first look at digital marketing

Digital marketing involves a number of specialists from different vocational disciplines. Usually when a business starts to grow, marketing and sales functions are separated with specialists employed for each. The whole function is divided into […]

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The Evolution Of The Webmaster

The evolution of the digital platform, as another channel of communication, has been rapid and extremely influential on our culture. Television, before it, had a similar impact, but with limits in that it was one-way […]

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Spam is everywhere

Spam and scams seem to be becoming commonplace. The law is struggling to cope because the Internet—from which much spam arrives, is global and laws are regional. One country’s laws have no jurisdiction in another […]

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How can your business benefit from the digital platform

The digital platform provides email, skype, websites, cloud storage, sharing and social media services to mention a few. If you are starting up a small business, or running one, you need to investigate how these […]

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New technology—new business models

Technology is ever evolving. However not at a constant pace. The rate of change is accelerating proportional to discovery, which itself is proportional to the application of new technologies. There is a positive feedback loop […]

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