Category Archives: audience level

Articles may be presented written to different audience levels of understanding. These are represented by 5 levels ranging from 1 (introductory) to 5 (academic).


A first look at digital marketing

Digital marketing involves a number of specialists from different vocational disciplines. Usually when a business starts to grow, marketing and sales functions are separated with specialists employed for each. The whole function is divided into […]

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New technology—new business models

Technology is ever evolving. However not at a constant pace. The rate of change is accelerating proportional to discovery, which itself is proportional to the application of new technologies. There is a positive feedback loop […]

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Digital Media Careers—Introduction

It has been a while since the first post, but as an undergraduate student of “Digital Design”, Gavin has been very busy with further education. He will be posting his new knowledge discoveries here as […]

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In the beginning

This site is part of the professional development of Gavin Lardner. I was a technical writer and technical diagrammatic illustrator (infographics), then along came the web! I adapted…now I am so much more! From plain to enriched…watch this […]

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