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Spam is everywhere

Spam and scams seem to be becoming commonplace. The law is struggling to cope because the Internet—from which much spam arrives, is global and laws are regional. One country’s laws have no jurisdiction in another […]

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Getting serious about photography

When you get serious about your photography it is time to move up to better equipment. Starting with the camera. Higher quality equipment is designed to be modular so you can create your own arrangements […]

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How can your business benefit from the digital platform

The digital platform provides email, skype, websites, cloud storage, sharing and social media services to mention a few. If you are starting up a small business, or running one, you need to investigate how these […]

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Web technologies—HTML documents

The Web platform is built upon the internet platform. These platforms are defined by program protocols. The web platform is defined by local browser/web server network technology, built upon a specialised set of data handling […]

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Digital Marketing—Email

Digital marketing is marketing through the digital platform. The digital platform evolved with the Internet and encompases email, the web, and other electronic communications technology such as VOIP, Skype and chat services. Once the digital […]

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About reviews

Online reviews have become popular as a resource to assess an organisation, brand, product, or offer, through consumer and public experiences. While there are quite a number of review sites for products, it is harder […]

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New technology—new business models

Technology is ever evolving. However not at a constant pace. The rate of change is accelerating proportional to discovery, which itself is proportional to the application of new technologies. There is a positive feedback loop […]

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A changing vocational landscape

Vocations, platforms, industries, they all describe groups or classifications. A vocation is a career—a choice of professional occupation. A platform is a base upon which other system frameworks are built and an industry is a […]

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Marketing vocations

Marketing is to support sales. It is devoted to finding potential customers and funnelling them to the sales team. The sales team will then close deals, converting them to customers. Marketing involves advertising and promotion, […]

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Website optimisation to trends

The digital platform has opened a whole new communications channel that yesterday’s TV broadcast industry battled with. TV broadcasting was a breakthrough in mass media communication in that it presented two media to communicate to […]

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