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Camera technology trends

Reading camera reviews is like picking a winner from the race form guide! Cameras shoot either photographs or video… or do they? Sure you have your still cameras, you have your camcorders, but these days […]

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The true meaning of media

We think of media as radio, television and the press. This is because the primary product of these industries are public information and communication broadcasting… namely what is considered as news stories of public interest. […]

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Marketing with video

In 2014 Cisco predicted that by 2018, 84 percent of internet traffic would be attributed to video. That is up 6 percent of what it was in 2014 (https://www.reuters.com/article/us-internet-consumers-cisco-systems/videos-may-make-up-84-percent-of-internet-traffic-by-2018-cisco-idUSKBN0EL15E20140610).   By 2018 video dominated the […]

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Marketing media trends 2017

While some may use the convenience of the digital platform to store information, many use it more for communication—social media, advertising, promotion and brand development, training, education and enlightenment, entertainment and amusement, news and current […]

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Brand Development

One of a brands biggest stakeholders is its owner. A business enterprise may exist without trading, but there will always be some expense in maintaining its existence. A brand represents a product or product line […]

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Digital Content Creation—Video Media intro

When digital content creation is mentioned, many instantly think of copy, editorial  and technical writing. Then we remember about pictures and illustrations. Now we are getting used to animated—or motion, graphics and pictures (video)—along with […]

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Where is Google Drive heading

Google drive is heading for production collaboration and file sharing rather than archiving. Google call their cloud based service Google Drive. When you install the Backup and Sync app it sets up a local folder […]

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A first look at digital marketing

Digital marketing involves a number of specialists from different vocational disciplines. Usually when a business starts to grow, marketing and sales functions are separated with specialists employed for each. The whole function is divided into […]

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The Evolution Of The Webmaster

The evolution of the digital platform, as another channel of communication, has been rapid and extremely influential on our culture. Television, before it, had a similar impact, but with limits in that it was one-way […]

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Spam is everywhere

Spam and scams seem to be becoming commonplace. The law is struggling to cope because the Internet—from which much spam arrives, is global and laws are regional. One country’s laws have no jurisdiction in another […]

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